Figo vs Lemonade
Lemonade wins for most buyers on price and score: illustrative dog premiums start around $28/mo versus $40/mo for Figo, and Lemonade scores 9.0 against 7.9. Figo's edge is maximum payback: it is the only insurer here offering 100% reimbursement, and its accident waiting period is just 24 hours, the shortest standard wait in this lineup. The catches: 100% reimbursement is only available with a $500 or $750 deductible and not with the unlimited plan, the orthopedic wait is 6 months unless a vet exam waives it, and everything runs through the app with no real phone support. Budget buyers take Lemonade; owners who want every dollar back on a claim take Figo.
Side by side
| Figo | Lemonade | |
|---|---|---|
| Editorial score (dogs) | 7.9/10 | 9/10 |
| Illustrative starting price | dogs from $40/mo, cats from $23/mo | dogs from $28/mo, cats from $16/mo |
| Annual limit | $5k-unlimited | $100k |
| Deductible | $100 to $750 standard, plus $1,000/$1,500 options for pets age 8+/10+ | Fully customizable, $100 to $750 (up to $1,000 on some policies) |
| Reimbursement options | 70%, 80%, 90% or 100% , the only insurer here offering a 100% tier | 70%, 80% or 90% |
| Accident wait | 24 hours | 2 days (0 days in AL, AR, CT, DC, GA, IL, IN, IA, MD, MS, NE, NH, NM, OH, SC, TX, UT, WA) |
| Illness wait | 14 days | 14 days |
| Orthopedic / cruciate wait | 6 months, waivable with a vet exam completed and submitted within the enrollment window | 30 days for orthopedic conditions generally, 6 months for cruciate ligament events specifically |
| Wellness add-on | Available | Available |
| Direct vet pay | No, reimbursement only | No, reimbursement only |
Starting prices are illustrative estimates for a healthy one-year-old animal, not quotes. Your real premium depends on breed, age, ZIP code, deductible and reimbursement rate.
Pre-existing conditions
Figo: Not covered, standard exclusion for signs shown before enrollment or during the waiting period.
Lemonade: Not covered, standard exclusion for anything showing signs before enrollment or during the waiting period.
Choose Figo if
You want the highest possible payback on a claim. Figo is the only insurer here with a 100% reimbursement tier, and accidents are covered after just 24 hours. Know the fine print: 100% reimbursement requires a $500 or $750 deductible and cannot be paired with the unlimited annual-limit plan, the 6-month orthopedic wait needs a timely vet exam to waive, and customer service runs through the Pet Cloud app rather than a phone line.
Choose Lemonade if
You want the lower monthly bill and a simpler buying decision. Illustrative dog premiums start around $28/mo, claims settle in-app, and the add-on menu lets you build coverage piece by piece. Check state availability first (Lemonade is unavailable in twelve states) and note the 6-month cruciate ligament wait, which is not waivable.
Questions
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Written by the WhichPetPlan editorial team. We currently earn no commission from any insurer listed, so no comparison here is paid placement. Scores are our own editorial ratings, not an industry standard. See our methodology for how scores are set.